We visited the Robie House, a home built back in 1910 by Frank Lloyd Wright. This is the first home I've visited designed by Wright and – what an experience.
It was, as we were told, one of Wright's favourite homes built in the Prairie style.
Wright was notorious for his attention to detail and controlling how a person may experience one of his homes. He was even quoted as saying if he could design the dresses of the ladies who may live in the home, he would do so in a style to suit it.
He designed the built-in shelves, furniture, windows, light fixtures, chose the paint on the walls – everything – to ensure that the way a person experienced the house – was exactly the way he intended.
Do you think your company or charity is like that? That every experience or touch point a consumer or donor has with you is consistent and designed right down to the tiniest detail?Should it be?
Does it make your customer or donor feel like a witness to something special but not a part of it?
No comments:
Post a Comment