This one's for YOU

Yes - you.
Can I remind you of something?
It's not all about you.
You need to make it about them - the donor.
Yes, you do good things and yes, you may have worked very hard to do those good things - but you would be nothing with them.
I mention this because as obvious as it seems, it is often forgotten.
Looking through a stack of mail I see:
"Newsletter enclosed."
"Camp is good medicine!" (Camp Trillium)
"Special gift enclosed!"
"Providing friendship, understanding and support"

It's an easy fix. Involve the donor.
"Your important newsletter is inside"
"You can let kids be kids again." (Camp Trillium)
"A special gift for you is enclosed."
And so on.

And this goes for the whole of the package. Keep your donor involved. Always.
Without them, there would be no "you".
_______
From a recent Letters to the Editor
"I am a senior and would like to tell people in charge of collecting donations that I don't want to receive any more free gifts.
I have hundreds of labels with my name and address on them, and won't be able to use them all.
I have sent in my donations with the message, "Do not send me any more free gifts," but they keep on coming, and I don't want my donations spent on postage, etc.
Please, just send me my receipt and I'll donate again next year. I live in a seniors' building and I'm not the only one complaining about wasting our donations."

You donor has spoken.
I know what you are saying - 'address labels work' - but you need to find ways to not alienate those they don't work for.