CNIB Gala: Part 2: Time to present

Once I sat down and tried to figure some visual ways to present comedy (which beyond microphones, empty stages and laughing masks - there aren't many) I had to figure out what was important, in terms of content, and what wasn't. With something like a poster, that may be hung up public space, keep in mind, you have mere seconds to make an impression and get your message across. This is no time for all the information about your event, or your product, or whatever... the basics - the most important information only. And from a visual point of view - again - simple. One big visual is better than 10 small ones.

So here are the four options that went to the client for presentation:




Again, these are the final 4 options that I presented to the client (I'll show what didn't make it another time).

I wanted the idea of "comedy" to really come through and felt, just before I needed to present them, I hadn't really accomplished that.

I picked the brain of ubr-creative Kim McMullen for a quick brainstorm to see what we could do to make them just a bit better.

I had already designed the option 2 - "talking mouth" Mary Walsh, but didn't feel like it was working, but with the addition of the right kind of copy, and typeset properly, it started to work for me.

Option 3 was my attempt for big and clean design. Nothing getting in the way of the messaging.
Option 4 had started out as another big and clean design poster - but tried to liven it up with a bit of scratching, sketching around the mic. Kim suggested I go all the way - it was a comedy show after all. Show - I got to totally deface Mary Walsh. I have to admit, I did think to myself "I can't do this to Mary can I?"

But I did. It was appropriate and added that touch of whimsy that was really missing.

Next time: What the client choose and the options that didn't see the light of day. Any predictions? Let me know what you think the client choose.