Moving The Naked Idea

I hope this is my last post on blogger.

I blogged a while back about the redesign of Idea Design. This has been a year long project with many ups and downs and has given me the opportunity to step back and really analyze what Idea Design has to offer to the sector of fund raising and more importantly, it's clients and customers.

I got to work with an amazing writer and designer, Kim McMullen of Flipside Creative from Vancouver who left no stone unturned in her search to understand what Idea Design does and who we work for.

I finally understood what it was like to be on the other side of the fence - I was now (deep breath) the client! A very scary prospect indeed, but unique in the sense that I could understand why some clients react the way they do and resist against some types of changes.

But Kim was gentle. She found the voice in my head, she got to the very heart of what it is that I do and my feelings for the creative I produce. And executed it flawlessly.

Other creative colleagues expressed surprise that I would allow another to rebrand me. I think like all clients, we know what's best for us and what the correct solution is - but we are blinded by those beliefs as well.

You'll have to ask Kim, but I believe I was a good client. I challenged her, I pushed her and I respected the hell out of her for what she was doing for me and my company. It's a tough job.

So now, I have been working with the uber-patient Paul Koehler, of Omega Station to make it sing. And it is thrilling to see all the jigsaw puzzle pieces fall into place.

The job of a programmer-designer is probably a thankless one. There is so much of the process that goes unnoticed and misunderstood (Paul has caught me going "huh??" on more than an a few occasions)... and yet so important.

And so, I hope to be relaunching Idea Design one week from today - and at the risk of offending all Christians around the world - almost to the day that Jesus rose from the dead. There's something symbolic in that I think.

I have tried to be a good client and let the talented people around me do their absolute best for me and I hope I succeeded.

You will be the judge on that. Stay tuned.