First off, Happy Canada Day and Happy 4th of July for my American friends.
Today's post shall be short and sweet. Here is a quick, FREE idea for a test for those of you who design, write or produce direct mail.
On your coupon, almost all contain a line that reads something like "Please turn over to give monthly..." or something like that. We tested setting it in a handwriting font verses using a font we were using everywhere else.
The handwriting version won. Speaking with a few others who tested it found the same result.
I would love to hear about your tests - especially the unusual ones - if you have any you would like to share, please pass it along.
Finally - please feel free to comment on any post, any time. I want this to be more of a forum for anyone who might be interested in adding their voice to the discussion. So please add your voice and thoughts.
John
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About Idea Design
- John Lepp
- Waterdown, Ontario, Canada
- I am a graphic designer and art director who specializes in working with charities. Idea Design develops concepts and designs direct mail, logos, posters, brochures, etc for clients such as UNICEF, Amnesty International, Canadian Breast Cancer Foundation, Canadian Cancer Society, Marmot Recovery Foundation, Canadian Olympic Committee, Surf Lifesaving Australia, Princess Margaret Hospital Foundation, Plan Canada, Get Active Now, Sierra Club, St. Joseph’s Health Care, CNIB, Children’s Wish Foundation, Kids Help Phone, Council of Canadians, Canadian Red Cross, Design Hope, Prostate Cancer, The Lung Association, Schizophrenia Society of Canada, CAMH, Daily Bread Food Bank, Interval House and many more. I was formerly the senior art director at one of the top direct response and fundraising agencies in Canada. You can see more at: http://www.ideadesign.ca
Would you like to contribute?
If you would like to contribute to this blog as a guest "blogger" please email me at jlepp@ideadesign.ca. We are always looking for unique experiences and different perspectives.
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