Summertime

Summer is a tough time to be mailing people. People are busy out in their gardens, visiting with friends, enjoying the weather. But the mail must not stop right? You still need people's attention and donations - of course. Any your mail plan, provided by your agency if you have one, says you have a mailing and IT MUST drop June 30!!!

Here are a few words of advice. Do not mail a plain white, #10 envelope and package. That's it.

90% (that's my guessimation) of the organizations with a piece of mail that's landing in the mailboxes of donors all across Canada are mailing plain white, #10 envelope packages. You need to stand out! You need to compete!

Please consider - mailing a envelope that's bigger or smaller than a #10! Make it blue, green or pink! You can print a colour all over or maybe use a colour stock.

When Jane Sample opens her mailbox, guess what will get her attention, and likely get it opened?

Just a few words of advice.

Also: On Friday I took part in the Big Bike Ride for Heart and Stroke as part of a team for Fluid Media and Banko Photography from Hamilton. If you ever get a chance to ride on one of these big bikes - make sure you do! It is quite easy and a lot of fun. The Heart and Stroke folks did a fantastic job at getting everyone ready to ride and getting their message heard! Here are a few pictures from the event (Thanks to Sandra Mulder from Banko Photographic).