I was reading a recent article in Wired magazine which discussed the role of the "See Through CEO" and the importance of a company being straightforward and forthcoming with its clients or customers. About baring itself - in all situations - good or bad.
My name is John Lepp and I am the principal, and currently, sole owner of Idea Design. My purpose is to help charities communicate with their donors through graphic design.
The purpose of this blog is quite simple. I want to make Idea Design a better company. But, I wish to be open about how we operate, our methods and our vision and how we help charities raise more money.
In the coming weeks and months, I will discuss how Idea Design is evolving as an "agency", how we are doing that, how we work with our clients on their projects, discussing and critiquing current work (ours and others), who we work with and how we work with them, the role of graphic design in fundraising and many other topics. If you want to see something covered, just let me know anytime.
My door is always open.
John Lepp
Art Director and Owner
Idea Design
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