Last week I posed a question to some of those who I view as some of the top creative minds in the fundraising sector. I will share all of those thoughts with you in the future.
Part of the question was: What is GREAT creative fundraising and what do I have to demand of my clients to ensure we can reach the goal of creating a great fundraising piece.
Derek Humphries of Think Consulting reminded me it comes down to the basics.
Seek out great clients, demand clear and inspiring briefs, work for those who inspire you and make sure the message is creative and impactful.
Sounds easy doesn't?
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