Merry Christmas

I am only one,
But still I am one.
I cannot do everything,
But still I can do something;
And because I cannot do everything
I will not refuse to do something that I can do.
- Edward Everett Hale

It's been a great year for Idea Design and I thank all of you, whoever you are for reading and your comments and well wishes.

Early in the new year I will be relaunching my site - and I can't wait to get it live. Here is a sneak peek for you:
The blog will be moving to my site once I get it live.
I have to send a massive thanks to Kim McMullen of Flipside creative for her brilliant work on this as well as to Paul Koehler who is making quick work of all the coding.

The tag line says it all.

Inspire us today.

And I have been inspired by a lot of people and a lot of great charities this year and for that, I am truly blessed and thankful.

I wish you and yours a very happy holiday and Merry Christmas and will see you in the new year.

Thanks for reading.
John

My two cents: WSIB ads

I'm sure by now most of you have seen some of the print or tv ads for WSIB. There has been a lot of chatter about them being too over the top and gratuitous. And, in my opinion they are. BUT, sometimes you need to be over the top to make a point - with an exclamation! Secondly, in this day in age, we all know how bombarded people are with messaging... sometimes, in order to cut through, you need to go there.

It's sad to say that we, as marketers, need to go this far to make a point and get it remembered. But I deem these ads EFFECTIVE and APPROPRIATE. They have people taking notice and talking about it - and that's what a good campaign does. (Yes, hopefully it raises money and lowers workplace accidents too in this case - time will tell on those ones.)

Also my colleague Kim McMullen passed me a link for some other over the top and gratuitous PSAs - deemed the 5 Most Disturbing PSA's of All Time by Esquire. For all thoughts and commentary on the following ads, just check out the link.

WORKPLACE SAFETY


HUMAN TRAFFICKING

I Am Elena
Uploaded by ViaMedia

ANTI-SMOKING


GUN CONTROL


SAFE SEX